To develop corporate identity and naming for a new residential complex.
The first fact we had learned about this residential complex is that it is located on a hill, next to a large and popular complex "Parkove Misto". General plan of the residential complex includes the town park while constructing the building. The name "Park Tower" was the finest solution, emphasizing both height and the location of structure. The logo developed includes a tree and skyscrapers, hiding in the clouds.